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He started in the product and services advertising market but he later decided to venture into the political, governmental and institutional market.
After working for Latam from Buenos Aires, Carlos Souto moves his agency to Miami and Mexico IN 2012, and to Madrid and Qatar in 2014. It is in this way that the brand evolves from La S Latam (2010) to La S Worldwide(2012)
and to its actual global brand Souto Communications (Miami, 2015). A great team with a solid background integrates each working area of Souto Communications, always devoted to high quality results in very demanding projects.

In 1996, Carlos Souto was summoned to design an election campaign. His career as a political publicist soared on winning that electoral race, the first open election for Mayor of the City of Buenos Aires in the metropolis history.


Carlos Souto prestige in political marketing grew rapidly, winning the most important elections that took place in Argentina, be it for deputies, majors, governors and even presidents.


Over this foundation he builds the international chapter of his career which conducts him to work from Argentina to Mexico and from Miami to the Middles East.

"Today it is not politicians who need professional consultants to win, it is we who need professional politicians to win."

Carlos Souto.

He also collaborates in the handling of big political, institutional and corporative crisis in different parts of the world.


Álvaro Azofeifa

To know Alvaro Azofeifa it will be necessary to bear in mind that he is a Strategic Consultant dedicated to the political area with an extensive prospective experience.

Born in Costa Rica, he is a Deputy Chief Executive of Souto Communications and his work is carried out between The USA, Argentina, Mexico, Spain and Qatar.

He is a certified lawyer and he can develop political consulting by instinct. He has created a particular way of reaching the established goals, with passion and determination. Owner of a political – strategic peculiar point of view, he has created campaigns, projects, designs and offered solutions to different type of crisis, to structure communications of specific facts; essential bases for the success of political personalities in exercise, candidates, institutions, among others.


Teresa León

Teresa has a Bachelor’s degree in Political Science and Public Administration awarded by the Universidad Complutense de Madrid, with a specialization in International Affairs. She has an extensive training in Political Communication and experience in countries such as Spain, Costa Rica, Argentina and Mexico.

Throughout her career, she has had different jobs related to public agenda, communication and political strategy. As a result of her career and hard work, Teresa has become an specialist in the field of Political consultancy.

Since 2012, she has been part of Souto Communications, where she devotes all her expertise in conducting, along with the team, several electoral campaigns and government communications.


Jorge González

He is an experienced Creative Director with a reliable career in marketing and the advertising industry. Each project undertaken shows his senior status and his passion for his job.

Jorge worked for some of the most important internationals agencies such as Young&Rubicam, FCB, BBDO, which established him as one of the leaders of the creative revolution in advertising in Argentina during the ‘90s. Multi-awarded in the main national and international festivals, including CLIO, LONDON FESTIVAL, CANNES, NY FESTIVALS, FIAP, among others.

Since 2007 he contributes with his vast experience in different projects and political in campaigns in Souto Communications.


Camila Naveira

Camila Naviera has a Bachelor’s degree in Political Science awarded by Universidad de Buenos Aires and, thanks to her diverse and early experience as a professional, she offers a complex perspective of analysis, which has been enriched by the multidisciplinary course that she has taken along with her studies. Among them, she has been able to manage different topics such as politics, communication, public managment, sociology, neurosciences, advertising and strategy.

As a result, she has become a versatile professional but, above all, focused on observation and deep understanding of the social and political issues.

Since 2009, she has contributed in Souto Communications, conducting countless electoral campaigns and government communication projects forward along with the rest of the team.

Awards


Cannes International Advertising Festival.
Silver Lion. TV. Educational Institutes.

The New York Festival.
World Medal. TV.

London International Advertising Awards.
Gold. TV/ Cinema: Retail Services.

FIAP Ibero-American Advertising Festival.
Grand Prix. Radio. All categories.

FIAP. Ibero-American Advertising Festival.
Grand Prix. Radio. AM and FM.

London International Advertising Awards.
Interactive Media – Web Sites: Corporate Image.

The New York Festival.
Best Humorous Spot.

London International Advertising Awards.
Gold. TV/ Cinema: Retail Services.

London International Advertising Awards.
Television/ Cinema: Humour.

London International Advertising Awards.
Television/ Cinema: Direction – Dialogue.

London International Advertising Awards.
Television/ Cinema: Corporate.

London International Advertising Awards.
Television/ Cinema: Low Budget.

The One Show.
The One Show Merit Award.

The New York Festival.
Retail Dealers.

Festival of Gloval Creativity. Mexico.
TV. Schools and Institutes.

Festival of Global Creativity. Mexico.
Golden Eagle. Schools and Institutes.

Festival of Global Creativity. Mexico.
Bronze Eagle. Schools and Institutes.

Brazilian Advertising Festival and International Advertising Festival.
Silver Lamp.

FIAP Ibero-American Advertising Festival.
Golden Sun. TV / Cinema. Educational Institutions.

FIAP Ibero-American Advertising Festival.
Silver Sun. Internet. Website.

Ibero-American Golden Dial.
Second Place. Santa Fe de Bogotá. Colombia. Radio.

Brazilian Advertising Festival and International Advertising Festival.
Golden Lamp. TV.

Brazilian Advertising Festival and International Advertising Festival.
Golden Lamp. Radio.

FIAP Ibero-American Advertising Festival.
Silver Sun. Radio. Services Campaigns. Mother Fucker / Business.

International Advertising Festival of Gramado. Brazil.
Gramado Award. Galo de Prata. Radio. Education.

FIAP Ibero-American Advertising Festival.
Educational Institutions. Radio.

FIAP Ibero-American Advertising Festival.
Radio. Educational Institutions. Title: Frank.

FIAP Ibero-American Advertising Festival.
Radio. Services Campaigns.

FIAP Ibero-American Advertising Festival.
Cinema / TV. Services Campaigns.

FIAP Ibero-American Advertising Festival.
Radio. Services Campaigns.

International Advertising Festival of Gramado. Brazil.
Gramado Award. Galo de Prata. Radio. Education.

FIAP Ibero-American Advertising Festival.
Silver Sun. Radio. Services Campaigns. Tokyo / Sydney / Munich.

FIAP Ibero-American Advertising Festival.
Silver Sun. Radio. Services Campaigns.

Argentine Circle of Creative.
Golden Tooth Award.Executives. Radio.

Platinum Pencil.Dossier Publishing House.
Radio AM and FM.

Argentine Circle of Creative Executives.
First Prize. TV/ Cinema. Food and Personal Products.

Clarin Award for Creativity in Newspapers.
First Prize. Graphics. Black and White. Clothing.

Clarin Award for Creativity in Newspapers.
First Prize. Graphics. Schools / Universities.

Clarin Award for Creativity in Newspapers.
Second Prize. Clothing, Household Linens and Lingerie. Clarin Award for Creativity in Newspapers.

Third Prize.
Clothing, Household Linens and Lingerie.

Platinum Pencil. Dossier Publishing House.
Radio.

Ether Award for Radio Activity.

Victory Awawrds.
Best Political Campaign of the year.

Reed Latino.
Best Governmmental Television Spot Prize.

Reed Latino.
Consultant of the year.

Napolitan Victory Awards.
Best Institutional Campaign.

Reed Latino.
Best Campaign of  "City/Country Branding".

Reed Latino.
Best Government Report Campaign of the Year.

Reed Latino.
Governmental Strategic Consultan of the Year.

Today his long and extraordinary career has lead Carlos Souto to the pinnacle of communications consulting, not only regionally but also globally. This moment of maximum reach is backed by numerous electoral successes as well as by recent professional awards. By the end of 2012 he was five times finalist in various categories of the prestigious Victory Awards 2012 in New York City. The following year his spot "Messenger" is chosen as the best Governmental Communication piece at the famous Latino 2013 Reed awards in Miami, Florida, USA.


In early 2014 Carlos Souto receives
a major award in Washington DC for best "Political Campaign of the Year" at the 2014 Victory Awards.


In November 2014, in Cancun, Mexico, Carlos Souto was set apart with another prize, this time acknowledging his recent achievements, being chosen "Consultant of the Year" by a jury of media specialists at the Latino Reed awards in 2014. This category prizes "talent, strategy, innovation, leadership qualities and the results with which he has managed an election or a government". "Catalejos" (Spyglass) designed for Mexico, receives the "Best Governmental Television Spot prize" at the Reed Latino awards in 2014, Cancún, Mexico.


During the course of 2014 his campaign "Values" is selected in Doha as the official campaign for the Qatar National Day celebration.


In January 2015 the prestigious Campaigns & Elections magazine once again publishes an interview with Carlos Souto, this time on his being chosen "Consultant of the Year" and on account of his international expansion.

In July 2015 he was invited to speak at a conference in Washigton dc and he was also chosen to give the Honorary Victory Awards to whom he was partner with in several campaigns, the legendary Dick Morris.

Y en 2017 fue reconocido por la prestigiosa revista Washington Compol como uno de los 100 profesionales de la política más influyentes del mundo.

He is often convened to participate as a speaker at global summits, international seminars, and to deliver lectures at universities. His master talks in halls packed with professionals, academics and students are highly regarded by the public in general, and by specialists in the multidisciplinary field of political communication in particular.

Conferences 2010 - 2017

First World Summit of Political Communication.
Universidad de San Martín.
Buenos Aires, Argentina.
Solidary Political Meeting.
Centro de Estudios Sociales y de Opinión Pública (CESOP) de la Cámara de Diputados.
México.
Second World Summit of Political Communication.
Centro Cultural Itchimbia y el Centro de Convenciones Eugenio Espejo.
Quito, Ecuador.
Seminar: Tipping the Electoral Scales.
The Diference between Winning and Losing.
Punta Cana, República Dominicana.
Master Class. CON.
Consejo Profesional de marketing y Comunicación Política.
San José, Costa Rica.
Third World Summit of Political Communication.
Universidad Jesuita de Guadalajara.
Guadalajara, México.
Fourth World Summit of Political Communication.
Universidad Católica Argentina.
Buenos Aires, Argentina.
Contemporary Political Campaigns. Master in Political Marketing.
Universidad del Salvador.
Buenos Aires, Argentina.
Regional Meeting of Political Communication Professionals.
Centro Ibero Americano de Estudios en Ingeniería Electoral Corazón De León.
Master Conference.
Miami, USA
Fifth World Summit of Political Communication.
Centro de Convenciones Cartagena de Indias.
Cartagena de Indias, Colombia.
Lecturer at DITAS, "Democracy in the Americas". Vision & Leadership: Expectations & Resources for Future Leaders.
Miami Dade College.
Miami, USA.
Guest speaker for the Zambrano Foundation.
The Global Peace Foundation.
Miami, USA.
Sixth World Summit on Political Communication.
Centro de Convenciones Hilton México City Reforma.
México DF, México.
Keynote address. "Political Communication as a tool for change".
Universidad Autónoma de Santo Domingo.
Santo Domingo, República Dominicana.
Keynote address. "Political Communication as a tool for change".
Universidad Tercera Edad. (UTE)
Santo Domingo, República Dominicana.
Keynote address. "Politics, Lies and Videos".
Fundación Global Democracia y Desarrollo FUNGLODE.
Santo Domingo, República Dominicana.
Seventh World Summit on Political Communication.
Universidad Autónoma de Santo Domingo.
Santo Domingo, República Dominicana.
Keynote address. Politics, Lies and Videos.
2015 Victory Awards.
Washington DC, USA.
Conference Spin Doctors
Puebla, México.
XIV Latinamerican Summit of Political Communication
Miami, USA
Souto Communications